Lux-Fx

A showroom that elegantly encapsulates the the Lux FX experience. A recognisable and memorable face for the business that engages the curiosity and imagination of their clientele.

Lux/fx is an innovative company that above all else aims to create spaces of excitement and wonder through lighting specification and design. It was important to the client that these qualities were inherent in the execution of the retail experience, and that the range of products appealed to all designers; from landscape, architectural and interior designers, to lighting specialists and engineers.

Lux/fx’s diverse operational requirements are a fundamental aspect of the brand; formal and informal settings, public and private spaces embrace the diverse requirements of clients and staff alike.

2021
Collingwood, Wurundjeri Woi Wurrung Land

Floor Area

260m²

Inspired by the seminal work of Le Corbusier and his Polychromie Architecturale, we have used a combination of light, colour and form to create a space that captures the curiosity and imagination of Lux/fx clientele, while at the same time expressing the creativity, quality, and initiative of the brand. The ground floor has been designed as a sequence of coloured architectural motifs that when viewed together create a space reminiscent of a surrealist landscape, engaging with and celebrating the lighting products on display.

The showroom embraces its main-road location, with dreamlike, whimsical scenes and a palette of bold, primary colours inviting intrigue from both pedestrians and fast-paced traffic alike.

Colour has been used as a construction material to enhance perception and create living atmospheres that create unity and ‘classify’ the products. From the broadest gestures to the smallest details, each element of the design has been carefully considered to showcase the products in a dynamic and engaging manner. The showroom is bright, bold, and confident - just like Lux/fx.

The showroom turns the concept of public and private space inside out, with the dramatically lit interior acting as the public face of the growing Australian brand. The interiors depict miniaturised public spaces and architectural elements, with vibrant colours highlighting the playful forms as individual objects within the space. Each element is considerately detailed to demonstrate the specialised application of the light fittings across a range of scenarios. This technique offers clients a new perspective, enabling them to engage with the technical application of the product in a surreal and wonderous way.


Lux/​fx cus­tomers have devel­oped a deep appre­ci­a­tion of the company’s design sto­ry, and what dri­ves the team to keep push­ing designs into new and engag­ing ter­ri­to­ries whilst main­tain­ing the qual­i­ty and aes­thet­ic that the brand is known for. These qual­i­ties have been inte­grat­ed through lit­er­al and metaphor­i­cal expres­sions, result­ing in a space that trans­lates Lux/fx’s brand per­son­al­i­ty in built form.

Recognition

  • Dulux Colour Awards 2022 →

    Winner
    Commercial Interior (Workplace & Retail)

    In response to this showroom, where primary colours meet primary forms and the confident use of colour is as functional as it is evocative, we were unanimous: it is a highly successful, surprisingly nuanced project. Its post-Modern or early Memphis–movement aesthetic creates a surreal effect, particularly the collection of large 3D architectural motifs on the ground floor. The bold colour-blocking of the columns, spheres and cubes initially appears simplistic, but is in fact strategically crafted to cleverly showcase the cutting-edge collection of lighting brands and products within. Such original design reflects the innovative Lux FX brand and its clientele of design professionals, who will appreciate the nuanced layering of non-primaries, the burgundy, pinks and pastel yellows, and the play of light and shadow upon them.

  • Australian Interior Design Awards 2022 →

    Shortlist
    Retail Design

Credits

Photography: Sharyn Cairns
Contractor: Silverstream Constructions

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