Jardan, Brisbane

This new Brisbane showroom imbues the much-loved Melbourne furniture and homewares brand with the breezy, sun-kissed ambience of a classic Queenslander.

Located in Fortitude Valley’s wonderful James Street precinct, the first Brisbane outpost for Jardan speaks directly to its context, with design cues taken from the distinctive local residential architecture.

Customers are drawn into a space that celebrates the Queensland way of life, and shows how Jardan’s products fit perfectly with it. Retractable glass walls blur the line between indoors and out, allowing cooling breezes to blow through the showroom and providing views to a verdant courtyard.

2015
Fortitude Valley, Jagera Land

Floor Area

206m²

Timber wall panelling painted in white and cornflower blue, and timber shutters also in blue, are immediately familiar from the style and materiality of weatherboard homes seen in nearby streets.

The existing building provided a blank canvas for us to shape a retail environment with an entirely new character. We removed walls between three adjacent tenancies, creating space to accommodate a series of inspirational domestic settings, including living areas, bedrooms and a kitchen.

The layout follows the strategy established in our other designs for Jardan, where these inviting open rooms foster a warmer, less transactional relationship between customers and sales staff.

Jardan’s Made for Life brand identity is unmistakeable here, and the use of bluestone for benchtops and blackbutt timber for joinery give a nod to its Victorian origins. At the same time, this Brisbane showroom is Queensland through and through.

Media

Credits

Photography: James Geer
Branding: Seesaw Studio

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